CLANCY OVERELL | Editor | CONTACT
A new television commercial has been met with a mixed reception after debuting during the soccer last night.
The short commercial by a new multinational bookmaker named ‘BlokeBet’ has been broadcast across numerous channels as the company begins it’s massive marketing campaign.
The Australian arm of the massive multinational corporate bookmaker branding itself as an app by punters for punters in an attempt to fleece thousands of impressionable young men across the country has spared little expense in paying for screen time in its promotional campaign.
The ad, however, is very no frills and just features an ocker man with an unkempt sort of a beard (not the dapper beard that men who like craft beer and frequent burger places rock) saying ‘Blooooooooke’ and ‘Maaaaaateeee’ at high decibels over the top of people at the pub winning bets.
BlokeBet the rebrand of English bookmaker ‘LadBet,’ who is now based in the Northern Territory in order to skirt regulations and pay zero tax, said in a media release they are officially open for business as a company run by blokes who know what blokes want.
The Advocate contacted the boutique advertising agency behind the advertisement which has drawn both criticism and praise.
Partner of the One-Blue Tiger agency Juliaan Bouchier-Charpentier, told our reporters that they have tried to create something that could be described as modern art.
“It’s almost too real in a way, but I think it will have success as it’s brutally honest and in your face, so impressionable young men will be influenced by it,” Bouchier-Charpentier said.
“In terms of outcomes, I think it could be some of my best work yet. Next stop a call-up to the Gruen and a Cannes Lion!”
