CLANCY OVERELL | Editor | CONTACT
In Coke’s latest move of their rebrand campaign titled “Everything Is Fine,” the soft drink giant has launched Coke with a Hint of Winfield, a beverage aimed at the lucrative worksite breakfast market.
Observing how the rising cost of cigarettes has impacted those who want to start their day by pairing a carcinogenic lung buster alongside a drink with the nutritional value of Dulux paint, Coca Cola Amatil decided to combine the best of both worlds in a high sugar beverage enriched with the smokey delight of nicotine.
“Australians know Coke goes with everything,” smiled CEO Alison Watkins.
“It goes with pizza, fun times and with that first morning cigarette before you start your day on site”
Watkins confirmed the new variety of Coke was the result of 17 years of research wherein scientists observes that people drinking Coke while having a cigarette appeared to be the happiest people on earth despite the fact that they were forced to listen to talkback radio at work all day.
“It doesn’t matter how much you lost punting over the weekend, how bad your team played, or how much of a fuckwit your foreman is, when you have Coke with a hint of Winfield, everything is alright!”
For the health conscious smoker, Watkins alluded that a Diet Coke with Winfield variety would be available later this year, to be replaced by a Coke with Winfield No Sugar variety about eight months after that.
