LOUIS BURKE | Culture | CONTACT
Social media user and aspiring human with a passion Kelly Wentworth (28) has felt a strange sense of joy, confusion and guilt as she continues to be served Facebook ads from a takeaway shop 12 suburbs from where she lives.
On the lower end of the social media addicted spectrum, Wentworth checks Facebook only 88 times a day and last Monday began to notice she was being served ads for ‘Fat Jims,’ a chicken shop located in a suburb she has only ever driven through while on her way to a funeral.
The advert in question features a triple chicken schnitzel burger called ‘Tha F**king Mother Cluka’ and a spicy alternative named ‘Cluck It’s Hot’ accompanied with the caption “Who could smash these on a Monday?” and a like from the business owner’s personal account and the business itself.
Upon seeing the advert, Wentworth was unsure whether the owner does not know how to use Facebook advertising or whether they want their business to stay top-of-mind when she is hungry and carefree in a suburb that she actively avoids.
“I’d go there if I wasn’t worried my iced coffee would be served with actual ice in it,” stated Wentworth as if the 35 minute drive from her place to the takeaway shop required a passport check.
“Why would I ever go there? If they fuck up their social media that bad why would I trust them to make me food I would never have the self esteem to eat?”
While it is clear the adverts will never convert her to a customer, Wentworth states the continued messaging does not bother her and often ends up being the best part of her day.
“All my friends are getting married, politics is fucked and those generated friendship videos just remind me how far I have drifted from the people I used to care about. These ads are the only thing in my feed that makes me feel anything close to emotion. They’re probably the only reason I’m still alive.”
