IRA BELFAST | Local News | Contact

A prominent East Betootanese social media power couple shifted their entrepreneurial empire into top gear this morning after signing a lucrative content deal with a global teeth whitening brand.

The deal, worth in excess of  HKD$300, was forged last night during eleventh-hour talks via email with the teeth whitening manufacturer’s marketing firm based in Hong Kong’s Sheung Wan district.

Betoota Ponds residents Todd Willis and Becky Carmichael founded their online business, which uses popular social media platform Instagram to connect with their many followers, early last year and since then it’s undergone significant growth.

Now sitting at close to 20 000 followers, the couple now enjoys micro-influencer status – a title that allows the pair to enter into the lucrative online world of paid endorsements and ‘road tests.’

“This is just the beginning, what this space,” they said.

“We already have good teeth because we both come from high socioeconomic backgrounds and our parents instilled a great sense of oral hygiene in us,”

“So naturally the Nique Ta Dauphin teeth whitening kit was a natural fit for our brand because the company has the same wellness and sustainability ethos as our brand does. Our followers will appreciate this.”

The Advocate reached out to one of the couple’s local followers, who explained to our reporters that he’s been an avid devotee to Todd & Becky’s page for months.

However, he decided to be interviewed, saying only that his interest is much shallower than people give him credit for.

More to come.



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