EFFIE BATEMAN | Lifestyle | CONTACT
A Sydney entrepreneur has come up with a genius new business model to cater to influencers, with the new launch of ‘Truly Blessed’, an aesthetic childcare centre filled with sad, beige toys.
Speaking to the owner, Ted Graham, The Advocate learns that he got the idea after noticing that all the pretty mum influencers he was following would only decorate their children’s nursery in dreary shades of beige.
Ted says he figured he could get a lot of free advertising if he made his childcare centre look more ‘grid friendly’, and so far, this new venture has worked out very well for him indeed.
“Truly Blessed is already at max capacity and we haven’t even opened yet!”, says Ted, showing our reporter some photos of rooms completely devoid of joy and colour, “and what’s more, I get to see hot mums every morning!”
Ted has also adorned the space with what he calls ‘Instagram bait.’
“Oh the mums love posing in front of the ‘Truly Blessed’ neon sign. The angel wings are a popular choice too.”
Truly Blessed currently only has one centre in Byron, but Ted hopes to expand to other suburbs – and states – soon.
“I think Bondi and Gold Coast are no brainers, so I’m looking at some spaces there too.”
“If I could get Tammy Hembrow to pop in and take a photo, I’d be set for life!”
More to come.
