ERROL PARKER | Editor-at-large | Contact
Brands across the Diamantina are struggling to get onboard the Black Lives Matter train this month as the look to engage the services of local advertising agencies to get their message of inclusivity and diversity out to the public.
One of those agencies tasked with making those superficial changes to how a large, tax-dodging multinational is perceived by the public is MC Poonhouse Ihave BO.
The French Quarter firm has been awarded six Cairns Lions in the past two years, making it one of the premier creative agencies in far south-west Queensland.
Their creative director, Dick Longbeard Esq., shared with The Advocate a campaign they’ve just received where the client has no budget – but needs the campaign to tick all the diversity boxes.
“That company is Chamberlain Tractors, who manufacture agricultural vehicles and implements,” said Longbeard.
“They want the campaign to go live on Saturday – which is tomorrow. So far, we’re thinking about painting one of their tractors ‘vantablack’, which is the darkest shade of black in the world. Then getting a female person of colour to drive it through one of the large bastions of old white male privilege in Betoota. The Royal Betoota Golf Club walk-in humidor,”
“Obviously not the real humidor, I doubt the club will let us do that. But you get what I’m saying. Like nothing says smashing entrenched and systemic oppression like the image of a 74-year-old CEO disappearing under the rear tyres of a 4480. Watching his head pop under the wheel to the sound of a sledgehammer crushing a watermelon covered in eggshells,”
“If we can get all that done before lunch today, we should be OK to deliver that tomorrow. It sounds expensive but I think we can convince the client that they need to actually spend on this – but that’s no my problem, it’s a suit problem.”
More to come.
