WENDELL HUSSEY | Cadet | CONTACT
A damning report on the state of consumer economics has today revealed the greatest case of ‘shrinkflation’ in history.
The report commissioned by the Betoota Unit Legally Liable for Surveying Horrible Industry Trends (BULLSHIT) confirmed that Deal or No Deal is the winner of the unwanted title.
The 278 page report examined over 700 instances of shrinkflation in the Australian market.
Shrinkflation is when a product’s size or quantity decreases while its price remains the same or even increases.
Over the last few years many examples have made news – from snack chip packets containing like 4 chips to sausage rolls that are shorter than your finger.
However, while plenty of the country would have assumed something like smaller M&M packets would have won the gong for worst case of shrinkflation, it’s actually a TV show that has taken home the title.
“Yeah Deal or No Deal going from a major prize of 200k straight down to 100k is crazy,” said the lead researcher from BULLSHIT.
“Genuinely just halving the big prize.”
“They actually went from 2 million down to 200k back in the day, but that was when they were changing from a weekly format to a week-nightly format.”
“But this time around they’ve just straight halved the amount.”
“I know TV budgets are dying and all that, but yeah hard to make a case for this not being the winner.”
