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A local man is finally finding himself thankful for shrinkflation after being able to successfully run his hot cross bun through the toaster without completely disfiguring it.
Brian Young (33) has long railed against the big supermarket duopoly for their price gouging and shrinkflation, but for the first time ever he’s finding himself on the same side as the supermarket giants.
“Can’t believe I’m saying this but the fact that the they shrunk these hot crossed buns down enough that I don’t have to flatten them like pancakes to shove them into the toaster is kind of helpful”
Woolworths and Coles have been quick to jump on coincidental blessing in disguise.
“Yes of course this was on purpose, we listened to our customers and have created the perfect toastable hot cross bun” said one Woolies spokesperson.
Since the breakthrough, Brian has been quietly enjoying breakfasts free from the usual battle between bun and heating element.
The toaster, long regarded as a dangerous appliance to shove a hot cross bun into, is finally enjoying a period of peaceful coexistence in Brian’s kitchen.
Experts say this could change the way brands spin the shrinkflation narrative. Meanwhile, the supermarket giants have remained humble, pausing only to casually raise prices on literally everything.
